Project Kyari

Kyari Innovations Ltd. is a tech-driven startup that manufactures innovative smart walking sticks. Kyari' s mission is centered on a deeply held belief that humans are inseparable from nature. Nature is meant to be explored, cherished and protected. Kyari Innovations Ltd. appeared on Shark Tank India Season 2 in early 2023.

KYARI FOR ADVENTURE: They make products for people who love adventure and prioritize safety.
KYARI FOR WILDLIFE- They innovate wildlife tech solutions to help protect wildlife and its protectors.

This Project in collaboration with Kyari Innovations aimed at analyzing various Inbound Marketing strategies which could be applied by the company to increase its online presence, drive organic traffic, and generate quality leads to support their business growth.

PROJECT SYNOPSIS

Comparative Analysis

Conducted a comparative analysis of several other competitive and non-competitive companies applying various Inbound Marketing strategies broadly based on various focus areas such as: Content Creation, Community Building, Email marketing, Social media marketing, SEO optimisation, Influencer Collaboration.

Strategic
Timeline

Formulated a comprehensive timeline portraying the step-by-step process for analyzing and finding out the best Inbound Marketing Strategies which could be applicable to Kyari Innovations. This timeline served as a guiding framework throughout the Project.

Brainstorming
and Research

Conducted brainstorming meetings and researched various strategies which could be applied by Kyari Innovations. All the strategies consisted of a healthy mix of Category and Product based approaches.

Preparation
of Documents

Prepared detailed documents for major 6 focus areas for providing the best Inbound Marketing Strategies which could be applied to Kyari Innovations.

PROJECT SYNOPSIS

COMPARATIVE ANALYSIS

WORLDWIDE

Conducted a comparative analysis of several other competitive and non-competitive companies applying various Inbound Marketing strategies broadly based on various focus areas such as: Content Creation, Community Building, Email marketing, Social media marketing, SEO optimisation, Influencer Collaboration.

BRAINSTORMING
AND RESEARCH

WORLDWIDE

Conducted brainstorming meetings and researched various strategies which could be applied by Kyari Innovations. All the strategies consisted of a healthy mix of Category and Product based approaches.

STRATEGIC
TIMELINE

WORLDWIDE

Formulated a comprehensive timeline portraying the step-by-step process for analyzing and finding out the best Inbound Marketing Strategies which could be applicable to Kyari Innovations. This timeline served as a guiding framework throughout the Project.

PREPARATION
OF DOCUMENTS

WORLDWIDE

Prepared detailed documents for major 6 focus areas for providing the best Inbound Marketing Strategies which could be applied to Kyari Innovations.